P3 C- Lifestyle, P3 D- Spending Power

P3 C- Lifestyle
It is clear according to Movio Media, how an average Star Wars viewer is someone regularly involved with watching films and travelling around to see films with a large budget, such as Jurassic World. It is also noted how this person spends 2.6 times more than the average person on going to the cinema or paying to see films in a different form, for example through buying a DVD. The average Star Wars fan is also interested in science according to Movio Media, along with having a career through the involvement of IT or which is computer based. This is understandable, as Star Wars: The Force Awakens can be considered as a film that is 'technical' as it includes themes such as science fiction.
Source- https://movio.co/en/blog/movio-reveals-audience-insights-star-wars-force-awakens/


P3 D- Spending Power
According to Movio Media, it is clear how fans of Star Wars: The Force Awakens have a large spending power. They state how Star Wars fans are 9 times more likely than the average person to be in a household earning $70,000 or more. It is clear how the Star Wars films have invite a large profile through sponsors, as they are often featured on large brands involving food, technology and children's entertainment. It is understandable for the people who are in charge of promoting Star Wars to target those of a larger spending power, for instance Star Wars fans on average spend more than the normal moviegoer across these products. If we were to combine this, the average Star Wars fan spends at least $4,300 per year.
Source- https://movio.co/en/blog/movio-reveals-audience-insights-star-wars-force-awakens/