P3 A- Gender
According to research, it is clear how the majority of viewers for Star Wars: The Force Awakens are from the male population. Out of the opening weekend audience, men made up 58%, with 71% of these also being adults. This clearly shows how men were most likely to view this film as opposed to women.
It could be concluded that the reasons for this are that there are more male characters in the film, meaning the viewers can relate to this. In addition, males may have chosen to watch Star Wars: The Force Awakens due to the space opera in society becoming more popular with males. In the past, people have associated Star Wars with men and portraying it as a 'manly' film, which is why they are likely to stick with this trait over time and continue to watch the films, as opposed to women.
P3 B- Age
According to Movio Media, the average Star Wars fan is of age 34. 70% of ticket holders are also male and are between the ages of 18 and 49. This shows how although Disney has become very child-orientated, it is clear how adults have represented 71% of people during the opening films, whereas children covered just 20%.
Although Star Wars: The Force Awakens is considered to capture the image of a new generation, it is clearly proving to be most popular with people who have grown up and have watched the original trilogy of the Star Wars films. This means that there will clearly be an older audience involved as opposed to the younger population, which has also proved to be the case in the past.
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